Marketing

Provides access to three electronic resources, which can be searched simultaneously: ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry. ABI/INFORM Global indexes and abstracts well over 1,800 business periodicals, providing a substantial number of full text and page image content. ABI/INFORM Trade & Industry offers more than 750 specific trade and industry publications, while ABI/INFORM Dateline provides access to 170 local, city, state and regional business publications. Track business conditions, trends, management techniques, corporate strategies, and industry-specific topics worldwide.

Provides full-text coverage for over 9,400 general and scholarly business journals and other sources in marketing, management, economics, finance, accounting, and international business. Includes full-text business books; case studies; investment research, industry, market research, and country reports; and SWOT analyses. Some coverage begins in 1886.

Provides access to books and journals in accounting and finance, economics, education, engineering, health care, HR and organizational behavior, LIS, management science, marketing, strategy, tourism and hospitality, and more.

Provides access to nearly 200 journals published by Oxford University Press and academic societies across a range of subjects, including science, technical, professional, medical, humanities, arts, and social science disciplines.

Provides full-text access to approximately 800 journals in a variety of disciplines published by Wiley, as well as over 19,000 ebooks.

Covers professional and academic literature in psychology and related disciplines. Contains over two million citations and summaries of articles from journals, books, book chapters, dissertations, and technical reports.

Provides access to a directory of U.S. business, household, and healthcare information.

Provides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Includes startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup profit & loss detail and ratios; and detailed small business balance sheets, P & L, and ratios.

Accessible via Kantar Media SRDS. A market research tool for demographic and segmentation data for 210 Designated Market Areas or counties. Includes reports on market profiles, lifestyle analysis, market potential, demographic concentration, and PRIZM Target Group Concentration. This resource must be accessed via the Chrome browser to generate reports. Access only available from on-campus locations.

Contains detailed industry market reports for the U.S., based on the NAICS classification. Reports include industry performance, lifecycle, products and markets, supply chain, operating conditions, regulation and policy, key competitors, barriers to entry, outlook, and more. Specialized Industry Reports address more narrowly defined product/service segments or emerging industries.

Standard Rate and Data Service (SRDS) from Kantar Media offers access to current media information such as detailed ad rates, dates, and contact data. Direct links to media kits, websites, and audit statements are included. Provides full-text access to the most recent edition of the following publications: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source; Print Media Production Source; and Business, Consumer Magazines, and Newspaper International Media Guides.

Provides access to extensive global reports for industries, 30,000 public and private companies, and 215 countries.Porter's Five Forces analyses in industry reports, SWOT in company reports,and PESTLE in country reports. Includes market size, segmentation, share, and distribution data for 150 consumer products in 55 countries, as well as financial deal data.

Aggregates market research reports from six publishers covering service industries, consumer goods, food & beverage, heavy industry, life sciences, public sector, technology & media.

Contains over 1,000 in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.

Contains market size, market share, socio-economic and forecast data for consumer goods, industrial construction, media, pharmaceuticals, retail, technology, transport and other categories. Links to Snapshot market research reports.

Also known as GMID (Global Market Information Database). Focus on consumer goods and services. Provides access to market research data, country reports, company profiles, and statistics on countries, consumers, and industries for over 350 markets and 205 countries. Demographic, economic, and marketing statistics for countries worldwide, as well as several years of historic market size data for many consumer products in multiple countries, plus 5-year forecasts. Consumer lifestyles, companies and brands.

Provides performance metrics derived from the financial statements of financial institutions' borrowers and prospects. The Financial Ratio Benchmarks (FRB) provides industry norms including liquidity, coverage, leverage, and operating ratios. The Industry Default Probability Data (IDP) uses cash flow measures to project the expected default frequency estimates (EDF) by industry. Data for 760+ industries based on NAICS codes may be examined on a national or regional level. Five year archive

This web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area.

Statista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.