Consumers

This web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area. Includes SimmonsLOCAL;
Nielsen PRIZM, a consumer segmentation system which combines demographic, consumer behavior, and geographic data into 66 consumer segments to help marketers identify, understand, and target their customers and prospects; Nielsen ConneXions, a consumer segmentation system which classify U.S households into 53 consumer segments based on the technology and communications purchasing and usage preferences; Nielsen P$YCLE, a consumer segmentation system which classifies U.S. households into one of 58 consumer segments based on the income-producing assets.

Profiles of consumer habits & lifestyles worldwide. Expenditure trends across a range of consumer goods product categories and services.

Aggregates market research reports from six publishers.

Contains in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.

Standardized and structured statistical data from 70+ U.S-based and international public and private organizations. Includes EASI Market Planner.

Part of SRDS Media Publications--select Local Market Audience Analyst from the list. Demographic and lifestyle data by state and MSA. Local Market Audience Analyst reports are powered by Demographics and PRIZM Segmentation data from Nielsen Claritas and Lifestyle data from Experian Simmons. The online version of Lifestyle Market Analyst. ONE concurrent user at a time.

Provides access to recent and relevant statistics and studies from market researchers, trade organizations, scientific publications, and U.S. and international government sources. Topics include business, finance, education, media, politics, society, environment, technology and more. Ready-made tables, graphs, and charts are downloadable in PDF, XLS, PNG, or PPT.

Annual collections of market research reports from Richard K. Miller & Associates on consumer behavior; consumer marketing; use of the internet and mobile web; entertainment; healthcare; leisure; retail, restaurant and food; sports; travel and tourism. 2017-current. Differs by title.