- Find Information
- Research Guides
- Consumers
Consumers
Selected resources on demographics, psychographics, consumer behavior and more.
Head of Research Engagement and Scholarly Communication
Key Databases
-
SimplyAnalytics This link opens in a new windowThis web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area. Includes SimmonsLOCAL;
Nielsen PRIZM, a consumer segmentation system which combines demographic, consumer behavior, and geographic data into 66 consumer segments to help marketers identify, understand, and target their customers and prospects; Nielsen ConneXions, a consumer segmentation system which classify U.S households into 53 consumer segments based on the technology and communications purchasing and usage preferences; Nielsen P$YCLE, a consumer segmentation system which classifies U.S. households into one of 58 consumer segments based on the income-producing assets. -
Market Research Academic This link opens in a new windowAggregates market research reports from six publishers.
-
Mintel Academic This link opens in a new windowContains in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.
-
Sage Data This link opens in a new windowStandardized and structured statistical data from 70+ U.S-based and international public and private organizations. Includes EASI Market Planner.
-
Statista This link opens in a new windowProvides access to recent and relevant statistics and studies from market researchers, trade organizations, scientific publications, and U.S. and international government sources. Topics include business, finance, education, media, politics, society, environment, technology and more. Ready-made tables, graphs, and charts are downloadable in PDF, XLS, PNG, or PPT.
-
RKMA eBooks This link opens in a new windowAnnual collections of market research reports from Richard K. Miller & Associates on consumer behavior; consumer marketing; use of the internet and mobile web; entertainment; healthcare; leisure; retail, restaurant and food; sports; travel and tourism. 2017-current. Differs by title.
You may use three types of search tools to find articles:
1. Library Quick Search
A broad discovery search across multiple UTSA databases. Use filters on the left or Advanced Search to narrow down.
2. Google Scholar
-
How to Use Google ScholarYou'll need to do a one-time set-up for your Google Scholar account to access full-text articles available through UTSA Libraries. Click on this link for information that will walk you through the steps. Google Scholar searches scholarly articles, book chapters, pre-prints, conference proceedings (does not include trade press and business magazines and newspapers). Link to UTSA's full-text holdings.
3. Databases
-
ABI/INFORM Collection (ProQuest) This link opens in a new windowAggregator of scholarly journals, trade and industry publications, reports, newspapers including the Wall Street Journal.
-
Business Source Complete (EBSCO) This link opens in a new windowAggregator of scholarly journals, trade and industry publications, business magazines and newspapers, market research and country reports, SWOT analyses, and more.
-
Wiley Online Library This link opens in a new window
Provides access to journal articles, e-books, book chapters and major reference works published by Wiley in science, technology, medicine, business, humanities and social sciences. Significant full text.
-
Emerald Insights This link opens in a new windowProvides access to books and journals in accounting and finance, economics, education, engineering, health care, HR and organizational behavior, LIS, management science, marketing, strategy, tourism and hospitality, and more.
-
Oxford Journals This link opens in a new windowAccess to hundreds of journals published by Oxford University Press and academic societies across a range of disciplines including science & mathematics, law, medicine & health, arts & humanities, and social sciences.
Marketing Research Companies
Rankings & Directories
-
AMA 2020 Gold Top 50 Market Research CompaniesFormerly Honomichl Top 50. Previously published annually in June in Marketing News , this report provides a list of top market research companies by revenue.
-
Green BookThe guide for buyers of marketing research provided by the New York American Marketing Association. A directory of marketing research companies by specialties; a directory of focus group companies; software tools. articles, white papers, reports. Ranking of top marketing research companies.
-
Quirk's MediaTips and insights on all aspects of marketing research.
Consumer Insights
While we don't have subscriptions to resources provided by these companies, free information available in reports, research insights, press-releases, news, etc. is very valuable:
-
Nielsen CompanyTV, online and mobile audience measurement; rankings and ratings in consumer media and marketing behavior, including television, video games, movies, books, mobile, music, sports and more.
-
NDP GroupConsumer & Competitive Research Insights. Check free reports and white papers. Provider of the National Consumer Study
-
comScoreFocus on digital marketing measurement.
Surveys
-
Pew Research CenterNumbers, facts and trends shaping our world. Surveys and reports on demography, domestic policy, economics, elections, energy and environment, global attitudes, foreign affairs, immigration, internet and technology, legal, news media, politics and elections, public opinion, religion, social trends and more.
-
Marketing Systems Group Reference CenterWhite papers and documents on sampling methodologies, panel management, and more. Snapshots of Census 2010 demographics, geo demographics; wireless only households; code book for MSA, CSA, DMA, and more.
-
General Social Survey GSSThe GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. University of Chicago. Since 1972.
-
PollingReport.comAn independent resource on American public opinion.
Blogs
-
Demo Memo: Demographic Trends with AttitudeBy Cheryl Russell, demographer and editorial director of New Strategist Press.
-
Census BlogsBlogs authored at the Census Bureau highlighting different Census products and methodologies.
-
TrendWatching.comConsumer and brand trends. Explore Free section of the site.