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Consumers

Selected resources on demographics, psychographics, consumer behavior and more.

Key Databases

You may use three types of search tools to find articles:

1. Library Quick Search

Library Quick Search

Advanced Search

A broad discovery search across multiple databases. Use filters on the left or Advanced Search to narrow down. 

2. Google Scholar

Google Scholar Search

3.  Databases

Marketing Research Companies

Rankings & Directories

Consumer Insights

While we don't have subscriptions to resources provided by these companies, free information available in reports, research insights, press-releases, news, etc. is very valuable:

Surveys

Blogs