Sport Management

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. The authors explain the key characteristics of the management of sports organizations.

Offers a comprehensive overview for the management of team sports organizations.

This guide to theory and practice in sport management provides a broad ranging survey of current thinking in contemporary sport management, Key topics include: managing performance ,marketing, human resource management, the economics and finance of sport, strategy, managing change, governance of sports organizations, customer relations, branding, and retail.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

Explores the development and influence of sports in American culture, as well as how sports icons, commercial enterprises, organizations, sporting events, and even fan culture have changed from decade to decade and from era to era, from the foot races of colonial times to the extreme sports of today.