SimplyAnalytics

This web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area. Additional modules include:
1. SimmonsLOCAL, a targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets drilled down the block group level.
2. Claritas PRIZM, a consumer segmentation system which combines demographic, consumer behavior, and geographic data into 66 consumer segments to help marketers identify, understand, and target their customers and prospects.
3.Claritas ConneXions, a consumer segmentation system which classify U.S households into 53 consumer segments based on the technology and communications purchasing and usage preferences.
4. Claritas P$YCLE, a consumer segmentation system which classifies U.S. households into one of 58 consumer segments based on the income-producing assets.
Only a few people can use this database at one time.