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Head of Research and Education Services

Natasha Arguello's picture
Natasha Arguello
Office: JPL 4.04.14C
One UTSA Circle
San Antonio, TX 78249-0671


Consumer Segmentations


A targeting and profiling system that provides detailed information on consumers at the local market level, describing their purchasing habits, lifestyles, and psychographics. Analyze data on consumers down to the block-group level, with 60,000+ data variables describing consumer spending on 8,000 specific brands in more than 450 categories.


Nielsen Claritas PRIZM™

A consumer segmentation system which combines demographic, consumer behavior, and geographic data into 66 categories to help marketers identify, understand, and target their customers and prospects.


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