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Consumers
Selected resources on demographics, psychographics, consumer behavior and more.
Key Resources for Demographics
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data.census.gov (Explore Census Data)Population, housing, economic, and geographic data by state, city, county, zip from Census, American Community Survey, and other U.S. Census Bureau products.
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Population: U.S. Census BureauProvides estimates, projections, and population profiles. Includes a multitude of demographic data.
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U.S. Census BureauThe Census homepage with detailed information on population, households, business, industries and more.
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Statistical Abstract of the United StatesSummarizes U.S. social, political and economic data in convenient tables from a wide variety of Federal and State agencies as well as private organizations. Tables available in either PDF or Excel. Check original sources of data for more detailed information. Excellent introductory essay at beginning of each PDF section. Updated monthly. For earlier editions (1970-current) use drop down menu in database. Archived government editions (1878-2012) available free at U.S. Census Bureau and Cybercemetery sites. Tip sheet.
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SimplyAnalyticsThis web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using over 65,000 demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area.
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Data-Planet Statistical DatasetsStandardized and structured statistical data from 70+ U.S-based and international public and private organizations. Includes EASI Market Planner.
