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Consumers
Selected resources on demographics, psychographics, consumer behavior and more.
Key Resources for Demographics
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data.census.gov (Explore Census Data) This link opens in a new windowPopulation, housing, economic, and geographic data by state, city, county, zip from Census, American Community Survey, and other U.S. Census Bureau products.
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Population: U.S. Census BureauProvides estimates, projections, and population profiles. Includes a multitude of demographic data.
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U.S. Census BureauThe Census homepage with detailed information on population, households, business, industries and more.
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Statistical Abstract of the United States This link opens in a new windowAn authoritative and comprehensive summary of U.S. social, political and economic data from Federal and State agencies as well as private organizations. All tables are available for download in PDF and Excel formats. Check original sources of data to explore more detailed information. Excellent introductory essay at beginning of each topic section. Updated annually.
Earlier editions (1970-current) accessible using drop down menu. Archived government editions (1878-2012) available free at U.S. Census Bureau and Cybercemetery sites. Tip Sheet. -
SimplyAnalytics This link opens in a new windowThis web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using over 65,000 demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area.
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Sage Data This link opens in a new windowStandardized and structured statistical data from 70+ U.S-based and international public and private organizations. Includes EASI Market Planner.
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Statista This link opens in a new windowProvides access to recent and relevant statistics and studies from market researchers, trade organizations, scientific publications, and U.S. and international government sources. Topics include business, finance, education, media, politics, society, environment, technology and more. Ready-made tables, graphs, and charts are downloadable in PDF, XLS, PNG, or PPT.