Consumers

Selected resources on demographics, psychographics, consumer behavior and more.

Key Resources for Demographics

data.census.gov (Explore Census Data) This link opens in a new window
Population, housing, economic, and geographic data by state, city, county, zip from Census, American Community Survey, and other U.S. Census Bureau products.

Population: U.S. Census Bureau
Provides estimates, projections, and population profiles. Includes a multitude of demographic data.
U.S. Census Bureau
The Census homepage with detailed information on population, households, business, industries and more.

Statistical Abstract of the United States This link opens in a new window
Summarizes U.S. social, political and economic data in convenient tables from a wide variety of Federal and State agencies as well as private organizations. Tables available in either PDF or Excel. Check original sources of data for more detailed information. Excellent introductory essay at beginning of each PDF section. Updated monthly. For earlier editions (1970-current) use drop down menu in database. Archived government editions (1878-2012) available free at U.S. Census Bureau and Cybercemetery sites. Tip sheet.
SimplyAnalytics This link opens in a new window
This web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using over 65,000 demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area.
Data-Planet Statistical Datasets This link opens in a new window
Standardized and structured statistical data from 70+ U.S-based and international public and private organizations. Includes EASI Market Planner.