Selected resources on demographics, psychographics, consumer behavior and more.

Selected Journals in Consumer Behavior

Find top journals in Consumer Behavior and other areas of marketing in this article which ranks journals according to PFI (Popularity/Familiarity Index) and IPI (Impact/Prestige Index):

Hult, G. T. M., Reimann, M., Schilke, O. (2009) Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations.GlobalEDGE  Business Review, 3(3), 20.

For additional information on locating top journals check the Journal Rankings Guide.

Below are selected journals in Consumer Behavior through UTSA Libraries subscriptions. You notice that many journals are accessible through multiple databases. Check the coverage period to help you select an appropriate database. 

Also don't forget to check Library Quick Search by Journal Title for our print journal holdings if the dates you are looking for are not available electronically.

These journals are also searchable via the Library Quick Search and Google Scholar.