Selected resources on demographics, psychographics, consumer behavior and more.

Selected Journals in Consumer Behavior

How to Identify Top Marketing Journals

Find top journals in Consumer Behavior and other areas of marketing in this article which ranks journals according to PFI (Popularity/Familiarity Index) and IPI (Impact/Prestige Index):

Hult, G. T. M., Reimann, M., Schilke, O. (2009) Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations.GlobalEDGE  Business Review, 3(3), 20.

For additional information on locating top journals check the Journal Rankings Guide.

Selected Marketing Journals at UTSA Libraries

Below are selected journals in Consumer Behavior through UTSA Libraries subscriptions. You notice that many journals are accessible through multiple databases. Check the coverage period to help you select an appropriate database. 

Articles from these journals may be found by using the Library Quick Search and Google Scholar.