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Consumers
Selected resources on demographics, psychographics, consumer behavior and more.
E-Books
Library Quick Search
eBooksMost of our e-books may be found through E-books or Library Quick Search . You can also search within a specific database:
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Business Expert Books This link opens in a new windowA collection of business e-books from a practitioner’s perspective. Topics include management, strategy, international business, consumer behavior, entrepreneurship, marketing, project management, corporate governance, and more.
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Ebook Central This link opens in a new windowContains full-text e-books in a variety of academic disciplines from over 1,000 publishers. Access is only available to current UTSA students, faculty, and staff. Some titles are limited user.
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Oxford Scholarship Online This link opens in a new windowContains scholarly ebooks published by Oxford University Press in business & management, economics & finance and more.
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RKMA eBooks This link opens in a new windowAnnual collections of market research reports from Richard K. Miller & Associates on consumer behavior; consumer marketing; use of the internet and mobile web; entertainment; healthcare; leisure; retail, restaurant and food; sports; travel and tourism. 2017-2019. Differs by title.
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Safari (O'Reilly) This link opens in a new windowProvides access to more than 36,000 eBooks, including over 2,100 computer science and information technology books published by Cisco, Macromedia, Microsoft, O'Reilly, Pearson, SAMS, and others. Additionally Safari features videos, expert-curated learning paths, O’Reilly conference videos, and other resources in technology, business, science, and other fields.
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SpringerLINK E-books This link opens in a new windowProvides electronic access to books and bookseries published by Springer-Verlag and Kluwer.
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Wiley Online Library This link opens in a new windowProvides full-text access to approximately 800 journals in a variety of disciplines published by Wiley, as well as over 19,000 ebooks.