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Secondary Marketing Research Certificate
Find links to resources and questions to guide your exploration.
Market Sizing
MaRS Discovery in Canada offers a robust suite of resources to tech entrepreneurs which also prove useful for building up market research skills. Review the webpage and take this quick course below.
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Introduction to Market Sizing (MaRS Discovery)A 30-minute course on market sizing.
Market Research Databases
Mintel Academic
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Mintel Academic This link opens in a new windowContains over 1,000 in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.
Questions to Explore
- Find more recent reports on Food Service.
- What is the geography for this/these report(s)? Is it global, U.S, Texas, etc?
- Click on Analytics in the header and browse through available Databooks. Review Health Technology Trends for the types of data available.
Market Research Academic
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Market Research Academic This link opens in a new windowAggregates market research reports from six publishers covering service industries, consumer goods, food & beverage, heavy industry, life sciences, public sector, technology & media.
Questions to Explore
- Search for food trucks, mobile food. or food service. What may be relevant to your research on food trucks?
Statista
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Statista This link opens in a new windowProvides access to recent and relevant statistics and studies from market researchers, trade organizations, scientific publications, and U.S. and international government sources. Topics include business, finance, education, media, politics, society, environment, technology and more. Ready-made tables, graphs, and charts are downloadable in PDF, XLS, PNG, or PPT.
Questions to Explore
- Search separately for "food trucks", food service, and foodservice. Apply filters on the left hand menu to limit to Dossiers and to the United States. Review the documents.
- Search for a topic of interest. Review different types of documents. Choose a Statistics document and review methodology notes on the right hand side, including the Source, Details, and FAQs on data collection.