Secondary Marketing Research Certificate

Browse through this guide:

Questions to Explore

1. What is an industry?
2. What is a difference between industry and market?

Industry classifications group similar business establishments together for statistical purposes and help find related economic and business data collected by the government. Business information vendors use industry classifications to organize their data and make their products searchable.

Questions to Explore

1. What  is the main industry classification system in the U.S. used  by the government to collect data on business activity??
2. What is the name of the main industry classification system previously used by the U.S. government?

Questions to Explore

1. How often is NAICS updated?  What is the latest version of NAICS?
2. Which government agency developed NAICS? 
3. Which government agency is currently hosting NAICS' reference files and all revisions?
4. In the 2022 NAICS search box on the left, search for food trucks. Can you find any results?
5. Click on 2022 NAICS Reference Files. How many sectors does NAICS include?
6. What is the most likely sector for food?  Drill down to 6-digit level.
7. Review entries under 7223.  What is the NAICS 6 digit code for food trucks?
8. What are the food trucks called in “census” terms? Add this to your list of keywords for further searching.

Questions to Explore

1. What is an establishment?
2. What is an enterprise?
3. Is there a designated government agency that assigns NAICS codes to businesses?
4. What is “primary business activity”?
5. Can a business have more than one NAICS code?
6. How many digits are in a NAICS code?
7. What are NAICS-based codes?

BizMiner

Since private companies don’t have to disclose their financials, one way to analyze them is to look at the industry benchmarks. BizMiner provides aggregated, anonymized industry data including data from small private companies. 

Questions to Explore

1. What is the difference between Industry Financial and Industry Market Profiles?

2. Can you run both types of reports for food trucks in Texas, and then in San Antonio? If you can't find food trucks by keyword, try using a NAICS code / terminology describing food trucks.

3. When you pull up a report, check About the Data tab to learn about Methodology of data collection.

IBISWorld

Questions to Explore

1. What are the report titles for food trucks in IBISWorld?
2. What is the title for report based on 72233 NAICS code?
3. Using this report, scroll down to Additional Resources. Name two trade associations for food trucks.

Questions to Explore

1. Find regulations applicable to food trucks.

Local Regulation

1. Use a Google operator site to limit to the local government info:
   • food truck site:sanantonio.gov
2. What are the terms used in the City of San Antonio documents to discuss food trucks?
3.  What are the City of San Antonio requirements for food truck operations?