Secondary Marketing Research Certificate

Become a power Google searcher and learn about alternative search engines for business research. Explore this guide:

Questions to Explore

1. What are Google operators?
   • Try these searches and compare the results to see which one provides more precise results if you want to find UTSA students who added their certificates to their LinkedIn profiles:
     • secondary marketing research certificate AND UTSA
     • "secondary marketing research certificate"  utsa
     • "secondary marketing research certificate" linked in
     • "secondary marketing research certificate"  utsa site:linkedin.com
2. How do you find Google Advanced Search?
3. Identify a search engine for reverse image searching to see where an image first appeared. Give it a try.
4. What are specialized Google tools?
5. Can you find U.S. patents and applications in Google Patents? How about European patents?
6. Find a patent of interest and determine who currently owns it.
7. What kind of patent classification is used by Google Patents and by USPTO?
8. Which Google Books tool would you use to find how often certain words or phrases have been used over time? Try Hispanic; Latino
9. What can you find using Google Trends?
10. Why would you use alternative search engines?