ENT 5113: Entrepreneurship (de la Vina)

Purpose of This Guide

The purpose of this guide is to suggest resources and strategies for market research for these projects:

From a user's perspective, the main difference between a library database and a website is access.

Library databases are available to users affiliated with UTSA, such as currently registered students, faculty, and staff through the library website. Most UTSA databases are available remotely with your abc123 login. Visitors can use most databases, but only onsite on library guest computers.
Websites (or certain sections of websites ) are accessible at any time to anyone and may be found through a web search. Some websites host open access databases which are available for free. Many kinds of websites are very important in business research, for example, government websites (SEC.gov, census.gov, etc.), company's investor pages, open access resources, news, some commercial sites, and many more.

IBISWorld This link opens in a new window
Contains detailed industry market reports for the U.S., based on the NAICS classification. Reports include industry performance, lifecycle, products and markets, supply chain, operating conditions, regulation and policy, key competitors, barriers to entry, outlook, and more. Specialized Industry Reports address more narrowly defined product/service segments or emerging industries.
AtoZ Databases This link opens in a new window
Create a list of companies / businesses within specified geography.
BizMiner This link opens in a new window
Provides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Includes startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup profit & loss detail and ratios; and detailed small business balance sheets, P & L, and ratios.

Market Research Academic This link opens in a new window
Aggregates market research reports from six publishers covering service industries, consumer goods, food & beverage, heavy industry, life sciences, public sector, technology & media.
Statista This link opens in a new window
Review the source of statistics to find addition information.
Mintel Academic This link opens in a new window
Contains over 1,000 in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.

SimplyAnalytics This link opens in a new window
This web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area.

Google Patents Overview
Tech innovation: How to Turn Your Idea into a Marketable Medical Device
Article by Hart, S., & Armstrong, M. (2015, October) in Contemporary OB/GYN, 60(10), 16+
Medical Devices (ENT guide)
Additional resources on researching market for medical devices.