ENT 5113: Entrepreneurship (Chawla)

This guide provides resources and ideas for market research for this class.

Access to Resources

From a user's perspective, the main difference between a library database and a website is access

  • Library databases are available to users affiliated with UTSA, such as currently registered students, faculty, and staff through the library website. Most UTSA databases are available remotely with your abc123 login.  Visitors can use most databases, but only onsite on library guest computers.  
  • Websites (or certain sections of websites ) are accessible at any time to anyone and may be found through a web search. Some websites host open access databases which are available for free. Many kinds of websites are very important in business research, for example, government websites (SEC.gov, census.gov, etc.), company's investor pages, open access resources, news, some commercial sites, and many more. 

Researching Mobile Apps

Conducting research for a business plan for a mobile app is different from a business with defined geographic reach and in more traditional industries.  Here are suggested keywords to find relevant information and examples:

mobile apps

mobile applications


mobile app startup


development cost

marketing strategies

business plan

market research

market landscape


Market Sizing

MaRS Discovery in Canada offers a robust suite of resources to tech entrepreneurs which also prove useful for building up market research skills. Review the webpage and take this quick course below.

UTSA Databases

Industry Research

Market Research



Business Plans