Online Marketing
Marketers are turning more and more to the internet to sell their products and services. They take a number of approaches and use a number of different sites to research potential and loyal customers.
- Is advertising online effective? Why? Research either a specific "product", brand or platform to evaluate.
- What should a business do to best use the internet for marketing? Choose a certain type of business (small business, fast food, etc.) and argue what they should do.
Data
- Statista This link opens in a new windowData tables on online marketing, social media use, and more. Use the XLS download button located under each graph to download the statistics as a dataset.
- Market Research Academic This link opens in a new windowAggregates market research reports from six publishers covering service industries, consumer goods, food & beverage, heavy industry, life sciences, public sector, technology & media.
