WRC 1023: QLP Assignment

Online Marketing

Marketers are turning more and more to the internet to sell their products and services. They take a number of approaches and use a number of different sites to research potential and loyal customers. 

  • Is advertising online effective?  Why? Research either a specific "product", brand or platform to evaluate.
  • What should a business do to best use the internet for marketing? Choose a certain type of business (small business, fast food, etc.) and argue what they should do.