You may find industry profiles in these UTSA databases:
Consulting Firms: Industry Insights
Search within these e-books or browse the table of contents.
Industry Research Checklist
Ø Identify your industry classification codes:
- Browse SIC & NAICS manuals
- Run a search for <industry name>
- Identify a major public company in your industry, check its company profile in the recommended databases for industry codes. Remember that a company may have more than one industry code.
Ø Determine how your industry fits into industry classifications (is it too narrow or too broad?). You might have to piece your industry analysis together from many sources.
Ø Check industry profiles in databases by NAICS/SIC or keyword.
Ø Review terminology used in the databases.
Ø Explore the recommended industry websites.
Ø Check if your industry is regulated and identify the regulatory body.
Ø Who are the major players in the industry?
Ø Locate their company profiles and specifically 10-Ks /annual reports.
Ø Identify trade associations and examine their websites for news, resources, industry experts.
Ø Search trade and business publications for industry news.
Ø Try different search engines to compare results.
Ø Sometimes you might have to pick up a phone and give a call to an industry expert.
Check the Polson Enterprises' Guide to Industry Research for additional ideas.
U.S. Census Bureau Industry Data
Every five years the U.S. Census Bureau profiles American business at the national and local levels. The data are collected at the establishment level, i.e. a single physical location where business is conducted.
In addition, a number of surveys are conducted annually.
The Business tab on the Census website provides access to economic and industry data.
The Industry Statistics portal offers a gateway to Census data by source, frequency, latest data, geography, and industry scope (2 or more digit NAICS code).
How to Analyze an Industry
Special thanks to Susan M. Klopper and the Goizueta Business Library for the inspiration and many ideas in creating this guide.