Industry Profiles
You may find industry profiles in these UTSA databases:
- MarketLineDatamonitor reports including Porter's Five Forces analyses.
- IBIS WorldContains over 700 detailed industry market reports based on the 5-digit NAICS classification codes. Reports include industry performance, life cycle, products and markets, supply chain, operating conditions, regulation and policy, key competitors, barriers to entry, outlook and more.
- NetAdvantageProvides access to comprehensive business and investment information, including S&P's products such as Industry Surveys, Stock Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports, and others. Includes Compustat Excel Analytics and Credit Week.
- Thomson One Investment BankingIE browser only. Investment analyst reports. Select Screening & Analysis on the left menu > Research.
- ABI/Inform CompleteSearch by keyword and limit to industry reports, or click on Browse Tab and then browse reports from Business Monitor International (BMI), First Research, Just-Series.
- Business Source CompleteOn the right menu, click on the Industry Profiles, or search by keyword.
- Passport GMIDInternational market research reports for consumer goods industries, travel and tourism.
- Mintel OxygenMarket research reports for consumer goods, health and travel for the U.S. and Western Europe.
- Market Research AcademicMarket research reports for consumer goods, business services, technology, health sciences, communications and more.
S&P Industry Surveys
This book may be found in JPL Reserves. Prior editions are in JPL stacks.
Consulting Firms: Industry Insights
E-Books
Search within these e-books or browse the table of contents.
- Encyclopedia of American Industries6th ed., 2011.
- Encyclopedia of Emerging Industries6th ed., 2011. Detailed profiles for newer industries, such as biometrics, risk management services, satellites, specialty tourism, and others.
- Encyclopedia of Global Industries5th ed., 2011.
Industry Research Checklist
Ø Identify your industry classification codes:
- Browse SIC & NAICS manuals
- Run a search for <industry name>
NAICS - Identify a major public company in your industry, check its company profile in the recommended databases for industry codes. Remember that a company may have more than one industry code.
Ø Determine how your industry fits into industry classifications (is it too narrow or too broad?). You might have to piece your industry analysis together from many sources.
Ø Check industry profiles in databases by NAICS/SIC or keyword.
Ø Review terminology used in the databases.
Ø Explore the recommended industry websites.
Ø Check if your industry is regulated and identify the regulatory body.
Ø Who are the major players in the industry?
Ø Locate their company profiles and specifically 10-Ks /annual reports.
Ø Identify trade associations and examine their websites for news, resources, industry experts.
Ø Search trade and business publications for industry news.
Ø Try different search engines to compare results.
Ø Sometimes you might have to pick up a phone and give a call to an industry expert.
Check the Polson Enterprises' Guide to Industry Research for additional ideas.
U.S. Economic Census
Every five years the U.S. Census Bureau profiles American business at the national and local levels. The data are collected at the establishment level, i.e. a single physical location where business is conducted. The types of data collected include the number of companies for a specific NAICS code, establishments, number of employees, annual payroll, cost of benefits, cost of health insurance, cost of materials, purchased fuels, total value of shipments, advertising and marketing expenses, taxes and license fees, and more.
To learn more about industry research using the economic census, consult this book:
Industry research using the economic census : how to find it, how to use it by Jennifer C. Boettcher, 2004.
Useful Websites
- SBDCNet National Information Clearing House: Industry ResearchIndustry information provided by researchers from SBDCNet in San Antonio.
- Yahoo Industry Center
- Reuters Industries
- QFinance
- Valuation ResourcesA guide to over 400 industries. Some resources are fee-based, but access to associations and government agencies sites is free.
- Global EDGEA Michigan State University site with a focus of global industries.
- Polson Enterprises' Industry Portals
How to Analyze an Industry
JPL Stacks
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Related Guides
Acknowledgement
Special thanks to Susan M. Klopper and the Goizueta Business Library for the inspiration and many ideas in creating this guide.





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