Secondary Marketing Research Certificate

Find links to resources and questions to guide your exploration.

About Business and Economic Data

The Census Bureau conducts the Economic Census every five years and a number of additional economic surveys and programs to collect economic and business data for various geographies. To review these surveys, please visit this page and scroll down to Select  Economic Survey/Program drop down.

Economic Census

Questions to Explore

  1. What is the purpose of the Economic Census?
  2. How often does the Economic Census take place?
  3. When is the 2022 Economic Census conducted?
  4. How many economic sectors, NAICS industries, and geographies does it cover?
  5. What is a business establishment?
  6. Does the Economic Census count companies as a whole or individual business locations?
  7. How many business locations are asked to respond to the Economic Census?
  8. How many business locations are represented in the 2022 Economic Census?
  9. Do businesses without paid employees participate in the Economic Census?

 

Questions to Explore

  1. Which NAICS sectors are excluded from the Economic Census?
  2. What types of businesses are excluded from the Economic Census?

Census Business Builder

Questions to Explore

  1. Click on the Census Business Builder button on the web page above and take a tour.
  2. Create a profile for a location of your choice, e.g. San Antonio.

Nonemployers

Businesses that have no paid employees or payroll, are are subject to federal income tax, and have receipts of $1,000 or more are called nonemployers. Over 25 million of such businesses are not included in the Economic Census and are covered by the Nonemployer Statistics (NES) program.

Questions to Explore

  1. How often are nonemployer statistics published?
  2. What type of businesses are included?
  3. What geography levels are included?
  4. Which NAICS industries are excluded from nonemployer statistics?
  5. What kinds of legal form of organization can you find in nonemployer statistics?
  6. How do NES data originate? Is it based on a survey?  What role does IRS play in NES data?
  7. Can you find information about a specific company in NES statistics?

 

Annual Integrated Economic Survey (AIES)