Restricted Datasets

Tips for UTSA researchers on requesting access to restricted data from federal agencies and other secondary sources..

About NielsenIQ Datasets

The Nielsen and NielsenIQ datasets at the Kilts Center for Marketing is a relationship between the University of Chicago's Booth School of Business and the Nielsen Company, and makes select Nielsen marketing datasets available to academic researchers in other institutions.

The Alvarez College of Business (ACOB) has an institutional contract with the Kilts Center for Marketing subject to annual renewal in June. Our institutional contract currently provides access to the following NielsenIQ datasets:

NielsenIQ Consumer Panel
Consumer Panel data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. Nielsen consumer panelists use in-home scanners to record all of their purchases (from any outlet) intended for personal, in-home use. Consumers provide information about their households and what products they buy, as well as when and where they make purchases.
NielsenIQ PanelView Surveys
Complementary to Consumer Panel. 2008 Tax Rebate & Tell Us More About You 2008 & 2011.
NielsenIQ PanelView Survey - Ailments
Ailments and Health Surveys: These annual surveys include various self-report data. Starting in 2011, data include household member ailments. Starting in 2016, these include various details about household members’ health-related activities.

Additional datasets such as Retail Scanner, Ad Intel, and PromoData are available at Kilts, but are not included in the UTSA contract at this time.

NielsenIQ dataset descriptions

Eligibility, Registration & Access

Under UTSA's institutional contract, only ACOB tenured and tenure-track faculty, PhD students, and post-docs - with approved projects - are eligible to gain direct access to Nielsen datasets. If you meet these criteria, you may request access to the Nielsen datasets.

NielsenIQ Data Policies
Learn about eligibility, project criteria, use requirements, and AI and related technologies and paper and publication policies. If you have questions about these policies, please reach out to the Kilts Center contact on this page.
New User Registration

Select University of Texas San Antonio as Institution:

Request access using the form:

Your identity will first be confirmed by our ACOB contract administrator. All project proposals are then evaluated by Kilts to ensure compliance with all policies and the terms of UTSA contract.

Registered Researcher Login
Access to Kilts Researcher Portal for registered users to provide updates, upload papers, etc.