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- GBA 6973 / GBA 4953: SURE (Stimulating Urban Renewal through Entrepreneurship)
GBA 6973 / GBA 4953: SURE (Stimulating Urban Renewal through Entrepreneurship)
Head of Research Engagement and Scholarly Communication
Business Ideas
Market research needs may be very different depending on the type of a business you are researching and available resources. Please feel free to reach out to Natasha Arguello (see my contact info on the left) with your questions.
- Local training school for allied health professionals
- Cleaning and disinfecting service
- Retail store that sells specialty car detailing products
- Therapeutic pillows
- Local salsa manufacturing and sales
- Graphic design firm
Using Industry Codes for Market Research
Industry classification codes are used in business and economic data collection. Similar enterprises / businesses are grouped together into an industry code. At the same time, many business information providers also use industry codes for describing types of business activity for companies. You may search by an industry code to find competitors or research an industry. Learn more here:
UTSA Databases for Local Market Research
- AtoZ Databases This link opens in a new windowProvides access to a directory of U.S. business, household, and healthcare information.
- BizMiner This link opens in a new windowProvides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Includes startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup profit & loss detail and ratios; and detailed small business balance sheets, P & L, and ratios.
- SimplyAnalytics This link opens in a new windowThis web-based mapping and data analysis application enables users to develop interactive thematic maps and reports using demographic, business, and marketing data variables by state, county, city/place, ZIP code, census tract, block group, or custom area. Additional modules include:
1. SimmonsLOCAL, a targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets drilled down the block group level.
2. Claritas PRIZM, a consumer segmentation system which combines demographic, consumer behavior, and geographic data into 66 consumer segments to help marketers identify, understand, and target their customers and prospects.
3.Claritas ConneXions, a consumer segmentation system which classify U.S households into 53 consumer segments based on the technology and communications purchasing and usage preferences.
4. Claritas P$YCLE, a consumer segmentation system which classifies U.S. households into one of 58 consumer segments based on the income-producing assets.
Only a few people can use this database at one time. - IBISWorld This link opens in a new windowContains detailed industry market reports for the U.S., based on the NAICS classification. Reports include industry performance, lifecycle, products and markets, supply chain, operating conditions, regulation and policy, key competitors, barriers to entry, outlook, and more. Specialized Industry Reports address more narrowly defined product/service segments or emerging industries.
- Statista This link opens in a new windowProvides access to recent and relevant statistics and studies from market researchers, trade organizations, scientific publications, and U.S. and international government sources. Topics include business, finance, education, media, politics, society, environment, technology and more. Ready-made tables, graphs, and charts are downloadable in PDF, XLS, PNG, or PPT.
- San Antonio Business Journal This link opens in a new windowProvides in-depth coverage and breaking news on the business communities in the local San Antonio area. Users must first register for an account using their UTSA email address to access the content.. After a personal account is created, users may login directly on the SABJ site.
Please refer to this Research Guide for additional information on registration and access. - Mintel Academic This link opens in a new windowContains over 1,000 in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.
- Market Research Academic This link opens in a new windowAggregates market research reports from six publishers covering service industries, consumer goods, food & beverage, heavy industry, life sciences, public sector, technology & media.