Target Customers
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Passport GMID (Global Marketing Information Database)UTSA database. Extensive global consumer profiles including expenditures, megatrends, segmentation and more.
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Consumer Expenditure Survey, Bureau of Labor Statistics (BLS)Data on buying habits on American consumers, including their expenditures, income and consumer unit.
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data.census.gov (Explore Census Data) This link opens in a new windowPopulation, housing, economic, and geographic data by state, city, county, zip from Census, American Community Survey, and other U.S. Census Bureau products.
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ClickZ StatsStats and trends on digital marketing from third-party sources including Nielsen, TNS Media Intelligence, and Pew Research Center. Demographics, marketing, advertising, retailing, and more.
More on Products and Consumers
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Pew Research CenterThe Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does so by conducting public opinion polling and social science research; by analyzing news coverage; and by holding forums and briefings. It does not take positions on policy issues. Click on Topic Index Tab to view categories.
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NPD GroupProvider of consumer and retail market research information for a wide range of industries. UTSA does not have a subscription to this site. Look for information in press-releases.
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Nielsen CompanyLooks for news, reports, insights on consumer behavior. Some Nielsen PRIZM data are available through Local Market Audience Analyst subscription.
Market Share / Size
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Passport GMID (Global Marketing Information Database)UTSA database.
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Market LineUTSA database. Market share, market volume, company shares and distribution data channels for consumer products, such as beverages, food, personal care, household products, pet care and tobacco.