Harry Potter: A Guide for Muggles

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Why not take seriously the claim that Harry Potter's world intertwines with our own? In this timely yet otherworldly volume, more than a dozen scholars of international relations join hands to demonstrate how this well-loved artifact of popular culture reflects and shapes our own lifeworld. A wide range of historical and sociological sources shows how Harry's world contains aspects of our own.

J.K. Rowling's use of classical material is abundant and varied, and often presented with irony and humor as she introduces a timeless literary tradition to a new readership. This extensive analysis of the Harry Potter series examines Rowling's wide range of allusion to classical characters and themes and her varied use of classical languages.

A philosophical exploration of the entire seven-book Harry Potter series. Harry Potter has been heralded as one of the most popular book series of all time and the philosophical nature of Harry, Hermione, and Ron's quest to rid the world of its ultimate evil is one of the many things that make this series special.