The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software for the trade and academic markets. Consequently, the design software training exercise is often a lost opportunity for visual learning. This revised edition updates the original text for use with Adobe Creative Cloud 2017 software.
Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and editing. Important terminology is defined and types of analysis are discussed and demonstrated. An extended example of how a movie description reflects the setting, narrative structure, or directing style is used throughout the book to illustrate building blocks of each theme. This approach to film instruction and analysis has proved beneficial to increasing students' learning, while enhancing the creativity and critical thinking of the student.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client.
From audience analysis to giving a presentation, Stand up, Speak out: The Practice and Ethics of Public Speaking will guide students through the speech making process. The authors focus on the process of speech making because they have created this book to be a user-friendly guide to creating, researching, and presenting public speeches. While both classic and current academic research in public speaking guide this book, the authors believe that a new textbook in public speaking should first, and foremost, be a practical book that helps students prepare and deliver a variety of different types of speeches — and that is the primary goal of this book.
Welcome! If you’re interested in learning about the growing universe of podcasting, how it works and finding tools and inspiration to create your own podcast, this online resource is for you. My focus is on audio podcasting and this practical guide will help you navigate the technology and best practices in an easy-to-understand handbook.
You will also find many audio and video clips that provide examples and video tutorials leading you through editing software, vocal delivery, promotion ideas and more. All videos have closed captioning and there is an extensive section on the importance of transcription of podcasts to enable web accessibility for the deaf, hearing impaired and language learning audiences. There is also an emphasis on diversity and inclusion with resources listing mentorships and employment opportunities. For even more information click on the extensive links throughout this e-book.
People’s viewing habits are changing as they migrate to mobile sources, social media, and kitten videos.Television News is still a dominant #1 source, and radio is still the safest way to stay informed in your car. Hopefully, you already have some journalism background. This book does not teach the who, what, when, where, why, and how of reporting; its goal is to teach how to present the journalism you already know via electronic media, primarily television.
This book overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections.
Welcome to the open source version of Survey of Communication Study. This text offers the opportunity to introduce people to Communication as an academic field of study. We have broken the book into two parts. First, we lay the foundation by covering the scope of communication study, its history, as well as a brief introduction to theories and research methods. Second, we provide chapters that survey many of the areas of specialization practiced in the field of Communication today.
This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
The Writing Spaces Web Writing Style Guide was created as a crowdsourcing project of Collaborvention 2011: A Computers and Writing Unconference. While the text was originally written for students in undergraduate writing classes, it can also be a suitable resource for other writers interested in learning more about writing for the web.
"This class for beginning mass media photographers and photojournalists includes illustrated exercises, practical principles, videos, readings and portfolios. Also available is a nine-part self-guided Photoshop tutorial, and downloadable photos for practice."
"This class-based tutorial takes you through American history through the vision of the nation's mass media. It includes videos, a gallery of photos and publications from the past, as well as readings and exercises. Features include a history of photography and a video and essay explaining plagiarism."
MIT's Media Arts and Sciences departments offers many online courses. Course format generally includes, lecture videos, interactive concept quizzes (solution key), problem sets, terms and definitions, suggested topics and links, and exams (with solution key).