The Secondary Marketing Research Certificate program is a collaboration between the UTSA Libraries and the College of Business. It is currently offered to students enrolled in selected MKT 3083 Marketing Research courses.
You will qualify for the Secondary Marketing Research Certificate if:
Topics include industry, company and market research, and consumer demographic and psychographic information.
Example: research on food trucks in San Antonio
You will need to explore the resources on your own to find answers to the questions.
DUE DATE for the quiz and survey: November 30th, 2021, Tuesday, 11:59 pm.
Your digital certificates will be emailed to you after the final exam.
Secondary research is an exploration of resources that have been created in a course of research previously conducted for other purposes.
Lots of business data are collected internally and considered confidential or proprietary. These types of data are not available outside organizations. Examples include:
Some data may be available for purchase, for example, Facebook or Google collect and sell customer online behavior data.
A quick and critical evaluation of your sources is an important research skill. This easy-to-remember framework may help: