ENT 5313: Global Entrepreneurship (de le Vina)

Suggested resources for taking a domestic consumer product to a global market.

Keyword Strategy

Keep an eye out for relevant keywords while searching. For example:

  • household care
  • homecare
  • household cleaners

Organic may also be under green, sustainable, natural, etc.

Databases

Articles and News

Market Research 

Key Resources for International Business Research