This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
Welcome to the open source version of Survey of Communication Study. This text offers the opportunity to introduce people to Communication as an academic field of study. We have broken the book into two parts. First, we lay the foundation by covering the scope of communication study, its history, as well as a brief introduction to theories and research methods. Second, we provide chapters that survey many of the areas of specialization practiced in the field of Communication today.
This book overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections.
The Writing Spaces Web Writing Style Guide was created as a crowdsourcing project of Collaborvention 2011: A Computers and Writing Unconference. While the text was originally written for students in undergraduate writing classes, it can also be a suitable resource for other writers interested in learning more about writing for the web.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client.
From audience analysis to giving a presentation, Stand up, Speak out: The Practice and Ethics of Public Speaking will guide students through the speech making process. The authors focus on the process of speech making because they have created this book to be a user-friendly guide to creating, researching, and presenting public speeches. While both classic and current academic research in public speaking guide this book, the authors believe that a new textbook in public speaking should first, and foremost, be a practical book that helps students prepare and deliver a variety of different types of speeches — and that is the primary goal of this book.
"This class for beginning mass media photographers and photojournalists includes illustrated exercises, practical principles, videos, readings and portfolios. Also available is a nine-part self-guided Photoshop tutorial, and downloadable photos for practice."
"This class-based tutorial takes you through American history through the vision of the nation's mass media. It includes videos, a gallery of photos and publications from the past, as well as readings and exercises. Features include a history of photography and a video and essay explaining plagiarism."
MIT's Media Arts and Sciences departments offers many online courses. Course format generally includes, lecture videos, interactive concept quizzes (solution key), problem sets, terms and definitions, suggested topics and links, and exams (with solution key).