Secondary Marketing Research Certificate

Find links to resources and questions to guide your exploration.

Market Sizing

MaRS Discovery in Canada offers a robust suite of resources to tech entrepreneurs which also prove useful for building up market research skills. Review the webpage and take this quick course below.

Market Research Databases

Mintel Academic

Questions to Explore

  1. What is the title and the date of the report on food trucks  in Mintel? Is it still useful? Locate Related reports.
  2. Find  more recent reports on Food Service. 
  3. What is the geography for this/these report(s)? Is it global, U.S, Texas, etc?
  4. Click on Analytics in the header and browse through available Databooks. Review Health Technology Trends for the types of data available.

 

Market Research Academic

Questions to Explore

  1. Search for food trucks, mobile food. or food service. What may be relevant to your research on food trucks?

 

Passport (Euromonitor)

Questions to Explore

  1. Go to Help Guides and Videos on the header and view the tutorial on using Passport.
  2. Do a keyword search for food trucks.  What kind of results do you get?
  3. On the header, click on Services > Consumer Foodservice > all types.  Choose a report closest to food trucks in the U.S.
  4. What is the title of the relevant report for the U.S.? When was it published?  Add to your list of terminology.
  5. In the report, find the market size for street stalls/kiosks.
  6. For which geographies are lifestyle reports available?  Can you find a report for Texas?
  7. On the header, click on Consumers. Explore different types of reports.  Find a Lifestyle report for U.S. consumers.

 

Statista

Questions to Explore

  1. Search separately for "food trucks"food service, and foodservice.  Apply filters on the left hand menu to limit to Dossiers and to the United States. Review the documents.
  2. Search for a topic of interest.  Review different types of documents on the left hand menu.  Choose a Statistics document and review methodology notes on the right hand side, including the Source, Details, and FAQs on data collection.