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Secondary Marketing Research Certificate
Find links to resources and questions to guide your exploration.
Market Sizing
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- Introduction to Market Sizing (MaRS Discovery)A 30-minute course on market sizing.
Market Research Databases
Mintel Academic
- Mintel Academic This link opens in a new windowContains over 1,000 in-depth market research reports by Mintel analysts focusing on consumer goods, travel, health and well-being, technology, retail, and food and drink in the U.S., U.K., and western Europe. Includes market segmentation, size and trends, brand share analysis, supply structure, advertising, retail distribution, consumer lifestyles and attitudes, and more.
Questions to Explore
- What is the title and the date of the report on food trucks in Mintel? Is it still useful? Locate Related reports.
- Find more recent reports on Food Service.
- What is the geography for this/these report(s)? Is it global, U.S, Texas, etc?
- Click on Analytics in the header and browse through available Databooks. Review Health Technology Trends for the types of data available.
Market Research Academic
- Market Research Academic This link opens in a new windowAggregates market research reports from six publishers covering service industries, consumer goods, food & beverage, heavy industry, life sciences, public sector, technology & media.
Questions to Explore
- Search for food trucks, mobile food. or food service. What may be relevant to your research on food trucks?
Passport (Euromonitor)
- Passport (Euromonitor) This link opens in a new windowFocus on consumer goods and services. Provides access to market research data, country reports, company profiles, and statistics on countries, consumers, and industries for over 350 markets and 205 countries. Demographic, economic, and marketing statistics for countries worldwide, as well as several years of historic market size data for many consumer products in multiple countries, plus 5-year forecasts. Consumer lifestyles, companies and brands. Formerly known as GMID (Global Market Information Database).
Questions to Explore
- Go to Help Guides and Videos on the header and view the tutorial on using Passport.
- Do a keyword search for food trucks. What kind of results do you get?
- On the header, click on Services > Consumer Foodservice > all types. Choose a report closest to food trucks in the U.S.
- What is the title of the relevant report for the U.S.? When was it published? Add to your list of terminology.
- In the report, find the market size for street stalls/kiosks.
- For which geographies are lifestyle reports available? Can you find a report for Texas?
- On the header, click on Consumers. Explore different types of reports. Find a Lifestyle report for U.S. consumers.
Statista
- Statista This link opens in a new windowProvides access to recent and relevant statistics and studies from market researchers, trade organizations, scientific publications, and U.S. and international government sources. Topics include business, finance, education, media, politics, society, environment, technology and more. Ready-made tables, graphs, and charts are downloadable in PDF, XLS, PNG, or PPT.
Questions to Explore
- Search separately for "food trucks", food service, and foodservice. Apply filters on the left hand menu to limit to Dossiers and to the United States. Review the documents.
- Search for a topic of interest. Review different types of documents on the left hand menu. Choose a Statistics document and review methodology notes on the right hand side, including the Source, Details, and FAQs on data collection.