Secondary Marketing Research Certificate

Concepts

Availability of Company Information

Public Company

Private Company

Foreign Company

Parent & Subsidiary

Sources of Company Information

SEC Filings

10K & 10Q

Annual Report to Shareholders

EDGAR

Secretary of State Entity Search

Earning Conference Calls

UTSA Databases for Company Research

Competitors

 

 

Researching Companies

  • What affects the availability of company information?
  •  Can you find an annual report for any food truck?
  • Can you find a recent 10K filing for KCI?  What is the status of the company?

Competitors

  • In the bottom left quadrant, go to 30 Million Businesses > select geography > use keywords to create a list.  Try food truck or any other terms.
  • What is the term used in AtoZ for this type of businesses?

Search the web for local information, using Yelp, Zomato, etc.

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