The International Encyclopedia of Communication Research Methods covers all communication research methods, including new and advanced methods and measurement tools developed in other fields that may be useful to communication scholars. Although there is some overlap with methods used in other areas of social science (i.e., sociology, anthropology, linguistics, business, and philosophy), the encyclopedia highlights research settings and challenges that communication scholars encounter in their day-to-day work. Information is presented in three parts: foundations of empirical research, methods of data collection, and methods of data analysis.
Contains content on research methods from books, journals and reference sources; research methods videos, tutorials, and more; case studies showing how research methods are applied; and practice datasets from actual research. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SRMO focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more. Includes entire "Little Green Book" and "Little Blue Book" series.
Contains more than 120 hours of video, including tutorials, case studies, expert interviews, and more, covering the entire research methods and statistics curriculum. Videos are well-suited for flipped instruction, embedding in course management systems, and for use in-class. The videos can help to bring methods to life: instead of reading about how to conduct a focus group, students can watch one in action.
Addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, providing expert guidelines for asking targeted questions, improving accuracy and quality of responses, while reducing sampling and non-sampling bias.
Provides the community-oriented researcher with tools to learn about and apply cutting-edge quantitative, qualitative, and mixed methods approaches. The Handbook presents a number of innovative methodologies relevant to community-based research, illustrating their applicability to specific social problems and projects.