Brands

Head of Research and Education Services

Natasha Arguello's picture
Natasha Arguello
Contact:
Office: JPL 4.04.14C
One UTSA Circle
San Antonio, TX 78249-0671
210.458.7444

Brand Definition

BRAND: 

  • A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
  • The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.
  • If used for the firm as a whole, the preferred term is trade name.

Key Databases: Find Articles on Brands

 

You may also search specific databases which provide access to journals, trade and industry publications, newspapers, and more. Suggested keywords: 

  • brands, "brand choice," brand name products, "brand loyalty," branding, product management, trademarks AND the name of a company or brand.

Brand Directories

AdWeek

Rankings

Reference Books

Useful Websites